The ADM’s Dual Role
Assistant Deputy Ministers (ADMs) play a pivotal role in ensuring that strategic priorities and departmental culture align during transformation initiatives. They act as the critical link between Ministers and DMs, who set vision and governance, and Directors General (DGs), who operationalize change. In digital and organizational transformations, ADMs are tasked with turning abstract objectives into practical, sustainable actions while fostering a culture that embraces change rather than resists it.

The ADM’s role requires both strategic insight and cultural intelligence, balancing political direction, operational feasibility, and organizational readiness. They guide directorates, manage resources, and monitor progress to ensure successful implementation.
Key Responsibilities
- Translating Strategy into Operational Plans
- ADMs convert Ministerial mandates and DM directives into actionable projects with clear deliverables and timelines.
- They ensure that operational plans are feasible and aligned with departmental capabilities and objectives (Aucoin, 2012).
- Coordinating Across Divisions
- Digital and organizational reforms often span multiple branches. ADMs integrate efforts, identify dependencies, and prevent duplication or conflicting approaches.
- They facilitate communication between IT, finance, HR, and operational teams to maintain alignment and efficiency.
- Embedding Cultural Change
- ADMs influence mid-level leaders and DGs to foster behaviors aligned with transformation objectives.
- They support a culture of experimentation, learning, and adoption of new technologies or processes.
- Resource Management and Risk Oversight
- ADMs allocate personnel, budget, and technical support to ensure initiatives progress efficiently.
- They identify operational risks and coordinate mitigation strategies, balancing innovation with compliance.
- Monitoring, Reporting, and Adjusting
- Track progress through metrics and KPIs, identifying areas that require intervention.
- Provide timely updates to DMs, including early warnings of potential delays or adoption challenges.
Challenges ADMs Face
- Resistance from Staff and Leaders
Individuals and units may cling to legacy systems and processes. ADMs must coach, incentivize, and model desired behaviors to overcome resistance. - Interdepartmental Dependencies
Projects frequently require collaboration across branches and departments. ADMs must navigate organizational silos and competing priorities. - Political and Operational Pressure
Ministers demand results quickly, while DMs require operational sustainability. ADMs balance these pressures to maintain credibility and effectiveness. - Measurement of Cultural and Operational Impact
Gauging the effectiveness of cultural and operational change is complex. ADMs must combine quantitative metrics (adoption rates, processing times) with qualitative assessments (staff surveys, feedback sessions).
Best Practices for ADMs
- Establish Clear Governance
- Implement steering committees, working groups, and dashboards for monitoring progress.
- Define roles, responsibilities, and decision-making authority at all levels to prevent ambiguity.
- Empower DGs and Directors
- Delegate operational authority while providing guidance and oversight.
- Encourage accountability and innovation at the directorate level to ensure sustainable adoption.
- Integrate Change into Daily Workflows
- Align KPIs, performance agreements, and routine tasks with transformation goals.
- Avoid treating change as a temporary project; embed it into standard operations.
- Foster Innovation and Learning
- Encourage experimentation and normalize learning from failure.
- Use pilot projects to test new tools, workflows, and processes before scaling.
- Balance Quick Wins with Long-Term Goals
- Early successes maintain political and operational momentum.
- Ensure long-term structural changes are integrated into departmental operations and culture.
- Communicate Transparently
- Regularly update DMs, ADMs, DGs, and staff about progress, challenges, and adjustments.
- Celebrate successes and clarify corrective actions when projects encounter obstacles.
Case Example: Implementing a Citizen-Focused Digital Service
A federal department launched an online citizen application platform:
- Ministerial Role: Advocated for a “digital-first” approach and communicated benefits to citizens.
- DM Role: Oversaw governance, ensured interdepartmental alignment, and monitored progress.
- ADM Role: Coordinated IT, finance, and operational branches; empowered DGs to implement changes; tracked adoption and usage metrics.
- DG Role: Executed implementation within directorates, coached teams, and ensured service reliability.
Outcome: Within six months, 65% of targeted staff adopted the new platform, service response times improved, and adoption KPIs exceeded expectations. ADMs’ coordination, operational guidance, and cultural reinforcement were essential to success.
Risks of Ineffective ADM Leadership
- Fragmented Implementation: DGs may pursue inconsistent approaches across directorates.
- Staff Disengagement: Lack of guidance and support reduces adoption and morale.
- Resource Misallocation: Competing priorities may result in stalled initiatives or overextended teams.
- Failure to Meet Strategic Objectives: Without ADM integration, digital and organizational reforms may fail despite Ministerial support.
Research highlights mid-level executive coordination as critical in achieving sustainable public sector transformation (Dunleavy & Hood, 1994; Balogun, 2003).
Supporting ADMs
Organizations can strengthen ADM impact through:
- Leadership Coaching: Training on operational leadership, change management, and digital adoption.
- Operational Tools: Dashboards, templates, and frameworks for monitoring, reporting, and coordination.
- Cultural Support: Guidance on influencing departmental culture and fostering staff engagement.
- Peer Networks: Opportunities to share lessons and emerging practices across departments.
Conclusion
ADMs are both integrators and cultural catalysts in government transformation. They translate strategic vision into operational reality, coordinate across branches, manage resources, and embed cultural and behavioral change within directorates.
Effective ADM leadership ensures that digital and organizational reforms:
- Achieve measurable results
- Are embraced by staff
- Align with Ministerial and DM priorities
- Sustain long-term impact beyond the project lifecycle
By coaching teams, balancing operational priorities, and integrating culture with execution, ADMs turn strategy into action and secure tangible outcomes for citizens and government alike.
What’s Next?
Institute X partners with ADMs to provide leadership coaching, operational frameworks, and cultural change strategies that drive successful transformation.
References:
- Aucoin, P. (2012). New Political Governance in Westminster Systems. Governance, 25(2), 177–199.
- Balogun, J. (2003). From blaming the middle to harnessing its potential: Creating change intermediaries. British Journal of Management, 14(1), 69–83.
- Dunleavy, P., & Hood, C. (1994). From Old Public Administration to New Public Management. Public Money & Management, 14(3), 9–16.

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